Wellesley College: Office of Admission
Packages: Strategy, Social Media Management, Website Design
- 3+ social media posts/week
- 3+ social media stories/week
- Dedicated engagement with followers each week
- Created and moderated an Instagram page for the incoming freshman class
Results
- Increased post reach, post impressions, post reactions, page impressions, and page and profile reach, when compared to the previous year.
- Incoming class Instagram page had a 640% increase in active followers, when compared to the previous year.
Nesting
Packages: Strategy, Brand Identity, Social Media Management
- 3 social media posts/week, 2+ social media stories/week
- Dedicated engagement with followers each week
-Weekly photo and video content shoot sessions on-site
Results
- Increased organic Instagram reach by 443.2%, content interactions by 166.7%, and page views by 17,303 in the first 30 days of spearheading digital marketing campaigns.
- Coordinated the publication of 10+ custom advertisements, driving seasonal sales.
- Spearheaded product photography for social media pages, taking and editing over 400 photos for advertising purposes, increasing the photo database by 3x.
Fat Moon Mushrooms
Packages: Website Design, Social Media Management
- Weekly email newsletter and 2+ ad-hoc promotional emails/month
- 3+ social media posts/week, 3+ social media stories/week, and weekly strategy meetings
- 2+ blog posts/month and regular website updates (product listing, events, community partners, testimonials)
- Grew mailing list to over 3,000 customers, while increasing open and click rates.
- Grew Instagram follower count by over 500, while increasing engagement rates and page and profile views.
- Aided crowdfunding campaign in successfully meeting their $20,000 goal, while steadily increasing website user activity.
Results
Healing from the Roots
Packages: Strategy, Brand Identity, Coaching
- Brand identity guide (colors, fonts, assets)
-7-page website with services and signups for upcoming events
- Weekly 1:1 coaching sessions for advertising strategy
Results
- Increased online yoga classes sign ups by 2.5x.
- Founder launched business and began offering regular classes, in addition to individual therapy, due to a high demand of inquiries.
-Founder was able to make website edits, flyer edits, and email outreach herself without a marketing background post-coaching sessions.
Client Reviews
“Elle worked closely with Strewn Wonder in the lead up to their photoshoot, and she secured volunteers for the shoots as well—meaning she managed outreach with dozens of individuals.
It was a huge undertaking, and Elle did phenomenally well, leading to an extremely smooth and successful three days of shooting.
Her strong project management skills are an incredible asset to the team, and I am looking forward to continuing to work with her on large projects!”
“Elle! You are amazing! What a quick turn around. The [brand identity on the] flyer is super cute, fun, and playful. The website looks great, too.”
“Elle’s creativity and design skills are welcome additions to the team.
She has an eye for what content will resonate with prospective students, and the content she has developed on our social platforms ties in well with the tone and voice on our other digital platforms and print publications.”
“Elle ‘gets it’ because of her eye for detail, time spent reading and digesting existing content, and prioritizing data and goals in decision making.
I appreciate her open attitude and flexibility; she is a joy to bounce ideas off of and in subsequent execution of said ideas!”